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“Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.” (~ Harrison Mcleod)

Take a look at our Logo Portfolio



Logo Design Process

Design brief
We conduct a questionnaire or interview with the client to get the design brief.

Research
We do our research on the industry itself, its history and competitors. Problem-solve first, design later.

Reference
We research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.

Sketching and conceptualizing
We then develop the logo design concept(s) around the brief and our research.

Reflection
We take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.

Revisions and positioning.
Using the clients feedback, we revise and improve the logo.

Presentation
We present the logo concepts to the client and choose a final concept.

Delivery and support
The logo is then saved in all required formats and given to the client. Any additional logo support requested is also provided.


Take a look at our Logo Portfolio