A Complete Guide to ADA-Compliant Websites
You may have heard the term “ADA (Americans with Disabilities Act) compliance” thrown around, but do you know…
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We are a technology-enabled digital marketing agency that has been managing the digital footprint of companies since 2012. Our clients rely on our expertise in critical aspects of digital marketing to expand their presence, improve their Return On Advertising Spend (ROAS), and decrease their cost per acquisition.
The core of every successful digital solution is knowing your target audience. If you don’t understand who you’re building your website and marketing strategy for, then all the fanfare you create won’t make a difference. We’ll find out who you need to reach first and then craft a plan that resonates with them.
Success in a digital marketing campaign doesn’t happen by accident. Every step is taken purposefully and with the intention to bring results. Our team knows how to solve problems for our modern digital consumers and make a strategy that’s tailored to their business, their audience, and goals.
Your website is often the first impression people get of your organization. Therefore, at Pierson Media, we know how important it is to create a modern website that is consistent with your brand and vision. We can create a website from scratch or and revitalize your current one to make it mobile-optimized and intuitive to navigate.
Do you need a new brand or to refine your current image? Our expert graphic designers and marketers can help you define everything from your style guide to your logo. We’ll implement the best marketing practices to make your image in line with your industry. If you want to establish a forward-thinking identity that stands out, we’re ready to get to the drawing board for you.
Search Engine Marketing (SEM) will boost your online exposure and is an essential component of your website marketing campaign. SEM will boost your visibility around related keyword searches, with advanced geographical targeting, pay-per-click (PPC) ads, and conversion pages to track your ROI. Campaigns can be scaled to fit any size business. Even small businesses can benefit from the impressions and operated traffic, generated by SEM services.
Making it to page 1 on Google, Bing and other search engines is key to gaining traction online. Using the right SEO tactics will help bring your website out of obscurity and bring you more business. With a consistent, sound SEO strategy, we’ll work hard to increase your online visibility.
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