Real estate agents depend on the internet to bring in fresh leads. Having a professional, high-performing website with an IDX database is critical to your success because it helps your clients find the information they need. We’ll use strategic content to clearly define your niche so that your leads know exactly what you do. Are you a property manager, investor, or into listing and selling to the general public? Our creative teams will clearly define your services in an industry that is flooded with competition.
Your business demands a professional-grade agent website that is aligned with your goals. At Pierson Media, we build fresh, intuitive agent websites with MLS searches so your clients can see the newest listings. With a high-performing websites, you can give your clients a real estate browsing experience that is easy to navigate, where it’s easy to find the information they need. After all, this is the heart of inbound marketing, which real estate has now fully embraced.
Single property websites, also known as listing websites, feature your hottest listings on fully-loaded individual pages. We can take your property’s details and integrate them into attractive templates with its photos, 3D tours, and video. These websites are also excellent places to collect new customer information too to boost lead generation and share on social media.
Our teams are adept at generating and maintaining the momentum of your social media campaign. When people look for an agent, they often check online reviews, agent websites, and social media to see if you’re the right fit. Highlight your strengths, specialties, and gather great ratings to post on your social media pages. Since you’re busy developing positive business relationships, our people will do the social media groundwork for you. Do you need to repost evergreen blogs, share infographics from thought leaders, or stream a tour of your latest listing on Facebook? We can help you!
After collecting a healthy number of contacts, keeping in touch through emails can generate more conversions and repeat business. Not only are emails an low-pressure way to stay fresh on their mind, you can also further cultivate a relationship of trust through offering informative content. Share your blogs, infographics, videos, new listings, and open houses with clients and fellow agents. We can stagger campaigns, segment your audience, and selectively send certain content to different contact groups to maximize your open and click-through rates.
Though we are adept at increasing your reach through organic methods, paid advertising like PPC (pay per click) can give you an extra leg up in a competitive locale. Post boosting can also help you break through into fresh groups, based on your local farming needs, to expand your visibility and influence in your area. Paid advertising is an extra investment, so it’s something our teams leverage with care. If you need extra help in gaining influence, this can be the right method for your marketing plan.
Great content like blogs are important tools that you can use to build trust between you and your followers. Each informative article further establishes you as a knowledgeable agent who knows how to list, negotiate, and manage properties. Our teams can develop an excellent content strategy to target the right keywords and topics to help you make steps toward your marketing goals.